As wellness advocates and purveyors of clean olive oil, our mission is to champion authenticity and craft oils that are audaciously nourishing for body, heart and soul. This week, The New York Times took a deep dive into the issue -- highly recommended weekend reading, and we encourage sharing with friends and family.

From The New York Times: "Ms. Iyer became so absorbed by the differences between fresh and stale olive oil, she said, that she was convinced others would care as well. Step by step, working with California growers, she chose an olive varietal (Cortina), a package (thick, white-coated glass) and a label (bearing the month and year of harvest) that reflected her priorities."