The industry needs major TLC.
What to know
According to the UC Davis Olive Center, nearly 70% of imported olive oil samples failed to meet minimum sensory standards for extra-virgin olive oil, and had defects ranging from rancidity to adulteration with cheaper refined oils.View Research
Adulterated olive oils can contain a blend of inferior quality vegetable oils like soybean oil, sunflower oil, palm oil or canola oil.
Olive oil can go bad during a variety of commercial production processes.
Keys to Authenticity
Look for bottles made of UV-protected glass (like Brightland) or stainless steel.
Be wary of meaningless terms on labels, like light, pure, refined, virgin, first cold-press.
A Harvest Date on your bottle is a key indicator of transparency and quality. Brightland oils are all currently from the Nov. 2020 Harvest.