We recently visited Lauren Kleinman, founder of Dreamday and co-founder of The Quality Edit, at her bright, sunny home in California to chat over some delectable olive oil cake with her two adorable children.
[close type="rte"] [carousel] [open type="rte"]How do you describe what you do?
Dreamday is the most in-demand Performance PR agency for DTC darling brands. We’re the first agency to marry affiliate marketing with PR (giving a 360 view of press performance and how it impacts the bottom line for the company), pioneering the future of PR.
How are you celebrating Mother’s Day this year?
I hope to spend the day with my mother and grandmother, and my husband and kids. We usually go out to a nice brunch and might spend the rest of the day poolside! A massage added in at any point would be my perfect day!
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What dishes are on your list for a weekend brunch at home?
My husband makes the best chocolate chip old-fashion pancakes every Saturday with our kids, so those are a non-negotiable. I’m a huge breakfast and brunch person, and love bagels, eggs (frittata, scrambled or quiche!), fruit and granola. I also love a great spring salad.
Is there a recipe you associate with your mother?
My mom is known for her Spinach Spanakopita. She now makes it with my kids; it’s such a fun dish to make with all of the layers of phyllo! My husband really enjoys it too; it’s a dish that we otherwise wouldn’t eat often, and that always makes me think of her.
Where do you get cooking inspiration?
I’m a beginner chef but regularly buy fancy cookbooks and try to teach myself whenever I can carve out the time. I’m loving the Missoni Family Cookbook and Molly Baz’s Cook This Book at the moment. I do love so many of Brightland’s recipes as well; the Baby Kale Salad or beautiful Hasselback Sweet Potato recipe are favorites.
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